If you don’t already have the book, order the book or get the audiobook for free to learn the juicy details. Has Hooked been gathering dust on your bookshelf? Instead, pick up the key ideas now. Summary article: /skill-of-the- future/Īnd distraction guide here. If you want to provide a link in the show notes, it’s: / IndistractableĪlso, the schedule maker tool mentioned is here: schedule-maker/ Here are some other great links Nir has provided for us: Where can people find out more about Nir? Main framework of Indistractable (Internal vs External Triggers) The basic 4 part framework of Hooked explained Trigger Action Variable Reward Investment What started Nir along the journey of Indistractable What started Nir on the path to write Hooked
Indistractable received critical acclaim, winning the Outstanding Works of Literature (OWL) Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.” He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. In addition to blogging at , Nir co-founded and sold two tech companies since 2003. Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business. In this interview, I chat to Nir about his fantastic books and wonderful ideas around controlling your attention and making your products addictive. Nir Eyal is one of the best authors in the area of professional development out there today.
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